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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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You Need To Know: Social Media and Retail

Laurel Papworth

I figure the crowd has already researched where the grub is best. Facebook Places : Use your mobile phone to “check in” and review the restaurant. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries.

Retail 80
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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. (By the way, I’m glad to hear he stopped the oil spill). More about this blog here. Thanks for dropping by.

Badge 201
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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Standing out in a sea of organic and paid Facebook content is tough.

Strategy 100
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How to Schedule Instagram Posts: A Step-by-Step Guide

Hootsuite

If you’re a retailer, local business, brand, organization, or service provider, you probably already have a business account on Instagram. Instagram’s API doesn’t allow personal accounts to schedule posts to be published directly, so instead we’ll show you how to set up a mobile notification workflow. Input your account credentials.

Instagram 112
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) SEO: Strategy. SEO: Information.

Marketing 279