Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach. All rights reserved.

Questions 160

Questions Social Media Consultant Education 160