What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Alterian SM2.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

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Trending Sources

Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Alterian SM2 helps you review positive and negative comments made about your brand across various social media channels – blogs, micro-blogs, wikis, social networks, and media sharing sites with alerts delivered directly to you in real-time.

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Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with. One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&#

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. BEYOND SENTIMENT ANALYTICS.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. On your chart, you show that SM2 can get down to the state level on the geographic filter.