Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Your Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s when you need to put the proposal together like a brief. I like the Roost.com site.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 19, 2010

This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. For instance, a static web page on a site can be shareable but it is certainly not a strength of a static page. A Facebook profile update is very shareable.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 1, 2010

Proposals are written. The site ran ads based on some mysterious algorithm that only they knew. Well, every time our poor client went to the site, it would always be someone else’s ad there. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121