Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. Treat trends as your own personal idea repository. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Your brand can be embraced one minute and shunned the next. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Build loyalty. Target a global audience.

Tips 20

Tips How To Publishing Engineering 20