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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

B2B correspondence should be polite and respectful foremost. Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. Reply Heather Villa February 11, 2010 at 10:44 am Being polite and respectful should be a common courtesy. Thanks, Tamar.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Anita Campbell Anita Campbell is the Editor of Small Business Trends and an expert in everything small business. Submit content that jives with the recipient. Point me at so-so, ho-hum content, and you’ve wasted a first impression. If they’re after coverage, email remains best. Participate in my site’s community.