Social Media Marketing
APRIL 13, 2011
When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. Others are leveraging platforms like Jive to create their own, password protected social networks, as SAP has so famously done already.
Buzz Marketing for Technology
OCTOBER 19, 2011
I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!
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Buzz Marketing for Technology
NOVEMBER 9, 2011
B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. FOUND the ROI of Social Media for B2B Marketers!
Webbiquity SMM
MARCH 23, 2011
The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr).
Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
B2B correspondence should be polite and respectful foremost. Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. Reply Heather Villa February 11, 2010 at 10:44 am Being polite and respectful should be a common courtesy.
Viper Chill
APRIL 26, 2010
The best performing content is content that jives with the Digg audience, so you really need to study out what has performed well on the front page for weeks, if not months. However, there are great sites like SalesFuel that integrates with LinkedIn, so that B2B marketers and sales reps can use social selling to make warmer sales calls.
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