Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives. Yet, they are required to work together to accomplish company-wide objectives. Smarketing Component #2: Shared Strategy, Metrics, & Reporting.

How To 60

How To Embedding B2B Patterns 60

Oktopost

OCTOBER 7, 2020

Especially when it comes to complex buying processes like B2B transactions. . Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.” Why single-touch models are irrelevant for B2B.

B2B 71

B2B Committee ROI Buy 71

Hootsuite

AUGUST 6, 2021

When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. We had the benefit of being involved very early on with the Host Committee. Listen Now. The RSS feed is: [link]. Find us on iTunes too!

Social Media 116

Social Media Committee Team Questions 116