Remove B2B Remove Brand Monitoring Remove Hashtag Remove Policies
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

B2B 155
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How to Manage a Social Media Crisis

Webbiquity SMM

Here are six steps that will help your brand recover from a social media crisis. Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). Preventing a Crisis through a Social Media Policy.

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Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title.

Twitter 177
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 207