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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitor This. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. UberTwitter. Boardtracker. BoardReader. Social Media.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Identifying Prospects.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions. ” You can easily evaluate and categorize the first feedback as positive using document-based analysis because the text is concise and has one central emotion (love) and topic (policy coverage).

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

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How to Manage a Social Media Crisis

Webbiquity SMM

Here are six steps that will help your brand recover from a social media crisis. Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). Preventing a Crisis through a Social Media Policy.

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Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

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