agora pulse
FEBRUARY 1, 2017
To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.
Sprout Social
DECEMBER 8, 2016
Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. Information your team can use to provide context to your community and keep engagement top-of-mind.
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Sprout Social
AUGUST 3, 2016
Facebook Message History Makes Engagement Easier. Referencing past conversations is a key component to any social customer care strategy. Whether you’re responding to a comment or managing social communication as a team, access to Facebook message history is critical in creating a consistent, personalized experience.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.
Techipedia: Tamar Weinberg
APRIL 15, 2015
If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. I want to know people, not just names and avatars.
Convince & Convert
SEPTEMBER 21, 2010
Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.
Convince & Convert
MARCH 23, 2010
A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. And thus, a relationship starts to grow. In the case of today's internet.
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