Authentication Lijit Loyalty Social CRM 
Convince & Convert
SEPTEMBER 7, 2010
His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Scott is entertaining and authentic – I’m looking forward to reading this one.
Convince & Convert
JUNE 24, 2010
But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. That’s what builds loyalty and advocacy.
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Convince & Convert
APRIL 15, 2010
Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. It builds brand loyalty like a gym membership. (I'm
Convince & Convert
SEPTEMBER 21, 2010
I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Two of my friends were too. This is all to the good.
Convince & Convert
APRIL 13, 2010
link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. I also learned the lesson and critical importance of being authentic and transparent.
Convince & Convert
JULY 22, 2010
However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. link] Juan David Vargas RT @tcreativo: Los seis grados de influencia: el valor de las conexiones de cliente a cliente [link] #SMM [link] Lion Brand Yarn Thanks for writing about our social media strategy!
Convince & Convert
JUNE 23, 2010
I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Interesting discussion.
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