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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. trillion impressions.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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NFTs: What Are They, And How Can the Trend Be Leveraged?

Likeable

Some experts say that NFTs could come to represent real estate deeds , and others believe it’s just a matter of time before major fashion brands break into the market. When a tweet goes viral, it can easily be replicated; when a painting is sold, there isn’t always a way to prove authenticity. Another gamechanger?

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Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” And, as Instagram explains on its website , your account must also be: Authentic. Instagram says it does not verify general interest accounts like meme roundups.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Share a trending meme.

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