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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

million Samsung India on Facebook: 162 million Samsung Global on Facebook: 46 million In fact, one of their biggest followings is on @samsungwithgalaxy , their official Instagram community page for Samsung creators. Samsung has a pulse of the masses views, which shows in its on-point video posts and campaigns. Take the Gen X.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. Finally, the campaign was highly interactive with hashtags , polls, and calls-to-action for both brands. billion by 2022.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

With others creating content for your brand, you can also repurpose and recycle it in future campaigns. Being efficient with the content you collect will prevent your company from using unnecessary resources (like fuel for traveling and any physical materials) for future campaigns. #2 4 Better Authenticity and Transparency.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. So, what can you learn from this campaign? If you’re IHOP, National Pancake Day is kind of a big deal. YA’LL GET FREE PANCAKES!!! Who do u luv?

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Product story communication directly from product experts (source: BrandLive). Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.

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