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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

million Samsung India on Facebook: 162 million Samsung Global on Facebook: 46 million In fact, one of their biggest followings is on @samsungwithgalaxy , their official Instagram community page for Samsung creators. Driving community-based content As mentioned above, Samsung’s official community page for Samsung content creators has 4.8

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

It’s refreshing to see a product in action and allow your shoppers to visualize themselves as part of your brand community by being exposed to the experiences of people like them. Aside from implementing Corporate Social Responsibility (CSR) into your business, changing up the way you create content can be a more straightforward approach.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.