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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It feels authentic. What is a UGC creator?

UGC 93
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The 2023 Guide to Social Media Reputation Management

Hootsuite

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand. itsabouttime.

Trends 145
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How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

From our own research and in seeing the best practices of brands like Nike, NASA and leading agencies like VaynerMedia, we’ve noticed an increasingly common trend – prominent brands and those successful on social media are changing their message between networks for any given post. Add hashtags. Encourage replies.

Instagram 111