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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. Our agency, Marketing Nutz, our training and consulting agency can help! What is a buyer persona.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

What is a customer avatar. Why buyer personas are a requirement for any market, industry and organization big or small who want to be relevant, get more leads and grow their business. Our agency, Marketing Nutz, our training and consulting agency can help! What is an audience first marketing strategy.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

Apple 139
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

Apple 78
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. They can't be fully measured or tracked.

Metrics 96
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know how to connect with your audience authentically and emotionally? Do you know how you can inspire, empower and delight them? How is your product or service positioned? Does your target customer see you positioned in the way you desire? Do you know what the barriers are for them to purchase?

eBook 78
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.