Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Jon Loomer
NOVEMBER 23, 2015
Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. ” Since I frequently run Clicks to Website campaigns with Link Clicks optimization using oCPM bidding, I’m curious regarding how the new options will change things.
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