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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. There are myriad approaches to diversity, but they are not interchangeable.

Retail 178
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

The economy (16%) and analytics (12%) trail considerably at second and third. Unfortunately, only 23% of employees financially support volunteering days, though organizing corporate social responsibility (CSR) programs benefit brands, their employees, and their communities alike. The average social media manager in the U.S.

Research 257
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Top 19 Children’s Day social media posts

Unmetric

Contests, product-related posts, wishes, and CSR-related campaigns were the other popular and engaging types of Children’s Day posts that worked well for brands. Data Analysis Methodology. All data has been compiled and analyzed from Unmetric Discover , the world’s most extensive catalog for branded content.

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Auto Brands Comparison Report

Unmetric

Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities. Leveraging data to choose the type of media posted can help improve performance. This was one of the topics that got high engagement after new launches.

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Your Blog as Part of an Overarching Business Strategy

ProBlogger

Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. Don’t underestimate the power of your blog as a feedback tool, unless you want valuable data to get passed by you. Feedback gathering. Lead gathering.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. Providing a service?

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. Providing a service?

Trends 60