Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority
The Realtime Report
NOVEMBER 2, 2023
Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. There are myriad approaches to diversity, but they are not interchangeable.
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