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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Your own analytics will give you some guidance. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Use analytics tools to A/B test all of them. Which means that if you want to get in front of eyeballs, it’s important for you to know when your audience is actually looking at the app. Stay on trend.

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