Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. Several brands including Budweiser, Oreo and Coca-Cola have all crowdsourced ideas for new products.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Search Analytics. Crowdsourcing. Google analytics. Mobile analytics is so crucial. IoT analytics branding Digital Disruption Digital transformation SEO/SEM social mediaToday I was thinking about a website that I go to, from time to time called Quotes on Design.

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21 Ways to Get More Engagement on Instagram Stories

Later

That means you might see your exit rates on your Instagram Stories analytics drop as your viewers stick around for all your posts! Use your Instagram analytics to learn more about what types of content performs best and then use that insight to tailor what you post.

Six Links Worthy Of Your Attention #341

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Why real social media experts are also great writers

Sherrilynne Starkie

There are style guides , and literary databases and content crowdsourcing tools too. They are more analytical and provide improved clarity and style. The ability to tell good stories well will be THE disruptive marketing trend for 2018.

How to Analyze What Works for Your Audience

Sprout Social

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. You’ll need a social media analytics tool that’ll show you the performance of your shares.

Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Crowdsourcing.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S.

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6 Creative Ways to Use Instagram Stories Polls

Later

Whether you’re asking for opinions or simply want to entertain your followers, we’re sharing 6 creative ways to use Instagram Stories polls in your next story: #1: Use Instagram Stories Polls to Crowdsource Ideas and Gather Feedback.

The Ultimate Guide to Instagram Stories for Business

Later

You can also view analytics for your Instagram Stories , but you have to be on an Instagram business profile ! Whether you want to collect feedback on your products or crowdsource ideas, questions stickers offer an entirely new way to engage with your Instagram audience! .

How to Use Social Media to Sell More Products

Rebekah Radice

You can also use Google Analytics, Google Console, or tools like Buzzsumo to find topics that your audience loves. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy.

The 21 Best Content Curation Tools

Webbiquity SMM

Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Crowdsource content curation across your team, then post files, links, videos and original content with your own unique commentary. 23: The 29 Best Web Analytics Tools. #24:

Can You Trust Social Media Sources?

Net-Savvy Executive

At the recent Social Media Analytics Summit, Dana Jacob gave a talk on the spam that finds its way into the search results of social media analysis platforms, skewing the numbers. He talked about using weaknesses in analytics systems to plant information in them.

How to Land and Keep Clients in the Social Media Business

Socialmedia.biz

Customer.io , Hubspot , Pardot and Marketo are only a few automation software that makes it easy for you to nurture leads, run customized ad campaigns, supercharge your analytics, manage pipeline, and deliver powerful emails.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?

Ultimate Guide to Instagram For Fashion

Later

You can track revenue from your Linkin.bio management page, or view your revenue per post alongside your Instagram analytics in Later. When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. .

The 12 Startups I’ve Invested In and Why

Convince & Convert

the recently re-branded Command Post has pivoted to focus on providing useful social media analytics, and delivering nuggets of insight and intelligence that help you identify hidden advocates (for example).

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

million in Series A funding which was funnels into technology and data analytics to enable the company to study Instagram and other social platforms to know how the products themselves performed. Glossier uses social media to engage with customers, crowdsourcing ideas for future products and cultivating a community of loyal brand advocates. User-generated content is becoming a mainstay of any marketing strategy.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

These crowdsourced lists make for a great content in a tweet or Instagram post. Second, Spotify has a deeeeeep amount of analytics. There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?

How to Use Social Media to Sell More Products

Rebekah Radice

You can also use Google Analytics, Google Console, or tools like Buzzsumo to find topics that your audience loves. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy.

What's In That Sentiment Score?

Net-Savvy Executive

As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. If it's human, is it by your user, by a vendor analyst, or crowdsourced? Sentiment is the stoplight chart of social media analysis.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami.

Instagram Year in Review: Top Trends from 2018

Later

Earlier this year, Facebook and Instagram made several major changes to their APIs in an effort to protect user data and privacy, and almost every company that does business on Instagram was affected, whether it was a shopping app or an analytics app. 2018 was a big year for Instagram!

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people.

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47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Crowdsource for answers, tips, and suggestions from your audience. Go through your Twitter Analytics and choose tweets that were successful the first time around. Track and measure your engagement through Twitter Analytics to see what tweets perform better than others.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Search: Google SEO Analytics - drops keywords, adds #hashtags. Hashtags as a popularity contest (trending, crowdsourced).

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Crowdsource for answers, tips, and suggestions from your audience. Go through your Twitter Analytics and choose tweets that were successful the first time around. Track and measure your engagement through Twitter Analytics to see what tweets perform better than others.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Quora is 2013’s answer to the crowdsourced question-and-answer forum. The closest thing to a crystal ball may be Parse.ly , a “predictive analytics” tool that lets you be the first to know about the topics and keywords just beginning to trend on social media.

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Detecting Deception in Social Media

Net-Savvy Executive

Back at the Social Media Analytics Summit, Tom Reamy described work by researchers to identify the political leanings of writers, based on their language choices (writing about non-political topics). It's bad enough when people are wrong as they express facts and opinions on the Internet.

Six Links Worthy Of Your Attention #224

Twist Image

Amazon''s crowdsourced publishing platform will launch soon for mystery, romance and sci-fi authors - Gigaom. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Crowdsourcing: How Business and Nonprofits Tap into the Wisdom of Crowds. crowdsourcing. Google Analytics. SEARCH. This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less.

Six Links Worthy Of Your Attention #219

Twist Image

On the Folyo blog , Sacha Greif decided to find out, which reminded me of my own adventures in design crowdsourcing (see Crapweeding ). lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The three skillsets of highly effective marketers

The Way of the Web

In terms of measurement, the dull-sounding but invaluable Web Analytics: An Hour a Day by Avinash Kaushik focuses on clarifying and setting the right metrics for most of the early chapters, and I highly recommend it and Kaushik’s blog, Occam’s Razor.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.&#.

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Could the internet make us all nicer people?

The Way of the Web

Will it lead to a more pleasant environment, or will it end up like a bad reality show as the pressure of the crowdsourced surveillance becomes too much?

Why 'journalists' might need the likes of Wikileaks

The Way of the Web

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