Remove Analytics Remove Crowdsourcing Remove Focus Group Remove Sentiment
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Your own analytics will give you some guidance. But with the right tools, you can do some social listening to gauge sentiment and identify trends. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Use analytics tools to A/B test all of them. Ok, so when is that, exactly? Do they like video?

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