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How to optimize your marketing budget: Do more with less

Sprout Social

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. This is important considering skill gap is a major issue in many marketing teams. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 130
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

But the truth is, AI-powered content writing is a way to improve the writing process and make it more efficient, not replace human writers outright. Read on to see if AI content creation is right for you. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Website Migration: 26 Considerations for Migrating to a New Website

Razor Social

You want to see what works and what doesn’t work and Google Analytics behavior flow report will help you understand this. Optimize the content for SEO. When you move to a new website you may find that some of the existing content is not optimized correctly. Check your analytics. Check the analytics.

URL 63
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Google Analytics. .

SEO 111
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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

A Technical Project Manager could be someone you have on your team… … or someone you hire in to help. You need to consider SEO, performance requirements, integration with 3rd party tools, and more. And…this technical person needs to have management and marketing skills also!

Project 63
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70+ Resources on How to Start a WordPress Blog

Kikolani

That means that people are exploring their creative skills and desiring to develop them further. Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. Keeping SEO in Mind. One question we hear quite a bit is how to start a blog. Movabletype.org.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

If you want to dive deeper into the best times to post for each platform , check out the heat maps in Hootsuite Analytics to see a detailed chart of when your audience is online for each platform. WordPress Source: WordPress WordPress is an especially useful content marketing tool for small businesses.

Tools 104