Diva Marketing Blog

JUNE 10, 2012

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Cohen describes how GE found success with a private social media community. Social Media Case Studies.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. It works on desktops, laptops, and mobile devices. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

AUGUST 16, 2010

A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200