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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. as spokes from the center.

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The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Thanks all.

Analytics 138
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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. by Social Media Today. percent have none.&#.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. site) is helpful.

Software 140
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The Converged Media Road to Success

Proactive Report

Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers. Advanced analytics that can track campaigns that are spread across multiple channels are an essential part of this strategy. Radian6 is one.

Sysomos 78
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The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. 8) Commun.it.