Net-Savvy Executive

MARCH 30, 2011

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. Third – how will you be handling the monitoring? • Is that not true?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Share this on Mixx.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

The team is on call to determine “Why the spike in mentions or share of voice&# to determine “what’s happening and why should you care&#. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275