Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Share this on Mixx.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch).

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275