Bill Hartzer
MAY 26, 2010
Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.
Convince & Convert
FEBRUARY 23, 2010
One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] staciesgifts My sentiments are with John on this matter. Gravity Garden [link].
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Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? • Competitive analysis: How does your brand stack up to the competition? • Joseph | RepuMetrix Inc.
Convince & Convert
AUGUST 18, 2010
I mirror your sentiments. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach.
Buzz Marketing for Technology
FEBRUARY 9, 2011
I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.
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