Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 98

Reputation System Brands Knowledge Base 98

Convince & Convert

FEBRUARY 14, 2024

When was the last time you conducted audience research? Enterprise brands like United Airlines and Cisco are getting on board with this, and formally training employees as social media creators while rolling out new corporate guidelines that support their efforts. Show them that you really know them. Do you know what they value?

Strategy 126

Strategy Brands Marketing Airlines 126

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Competitor research The commercial environment is quite competitive. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. A little research before you partner with another organization or person is always a good idea. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated.

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. CourtneyM This is a great review of the Forrester Research. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. This example looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs.

Marketing 79

Marketing Airlines Conversation Team 79