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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. Authenticity. On Instagram, this influencer creates magical content for brands like Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines. Here’s what we looked at: Connection. billion views).

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Jennifer Mel Tuffen.

Travel 66
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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Be authentic. Create blog design that complements the rest of the personal or company brand. Know the niche of the blog. Know who is your target audience. Want to add value and always help target audience. Be or become the expert of the niche. Let Your Personality Out. Be honest. Use first person â??Iâ?? Have clear blog tagline.

Blogger 100