Viral and Cultural Moments: How and When Brands Should Tap into the Conversation
Social Media Strategies Summit
APRIL 21, 2023
But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?
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