Adam Sherk

MAY 15, 2012

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

OCTOBER 1, 2009

I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JULY 9, 2009

Going back to the LiveScience.com example, a search today in Google using the exact headline “Amazon River Dated to 11 Million Years Old” brings up these top results: Another site becomes the de facto #1 through an embedded Google News result, followed by the Yahoo News syndicated article and then the LiveScience.com original.

Syndication 100

Syndication Yahoo SEO News 100

ProBlogger

MARCH 12, 2015

Over the last year, many technology companies have discovered that the “biggest” blogs and aggregators – places like TechCrunch and Hacker News – aren’t quite as valuable as they thought. Make your blog posts more visual and interactive by embedding Tweets, Instagram images and Facebook posts from the event.

Eventful 20

Eventful Content Startup How To 20

Harp Interactive

NOVEMBER 2, 2010

They topped it all with a series of electronic press releases. Aggregate social media content on core website: Using aggregations tools like RSS to pull in social media content into your website is great for sourcing regularly updated material. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Try that with a press release… Nowhere to Run. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g.

Social CRM 145

Social CRM Twitter B2B CoTweet 145