Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 161

Social Media Study Statistics Aggregator 161

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Jeff Esposito

APRIL 17, 2012

Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MAY 19, 2014

It’s not perfect research because the participants are self-selected and are primarily small business (65% are in companies with 25 or fewer employees). Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin.

Statistics 166

Statistics Social Media Loyalty Mobile 166