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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. By aggregating both direct replies and untagged mentions of your business, you never miss an opportunity to interact with fans and followers no matter what their comment might be.

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5 top employee advocacy tools and platforms to drive growth

Sprout Social

Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them. The tool is more than just a space for sharing company news—it’s also a platform for interaction. The result was a 48.6%

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore?

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A personalized news aggregator. Aggregate content from sources across the web. 9) RebelMouse.

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