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How to do keyword research for SEO and beyond

Sprout Social

For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. In addition, you can use branded keywords to conduct social media searches and find out what people are saying about your brand. Social media marketing. The basics.

Research 103
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

One of the “Big Four” search engine blogs, this covers a range of customer acquisition strategies from content marketing to SEO and social media. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. CPC Strategy.

Adwords 60
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118
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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. Social Warfare. SEOMonitor.

Tools 40
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

List 145