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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Google and Yahoo!-Bing percent of total spend). percent for Bing.

CPC 122
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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Advertising on Facebook.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Advertising on Facebook.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. Specialization: PPC + Paid Marketing Strategy. Updates: Daily. WordStream.

Adwords 60
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How To Get More Share of Voice on Social Media

Hootsuite

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In the past, share of voice was used to measure the success of your paid advertising. To understand how your ads are performing, you need to measure your share of voice for paid search.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 40