Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. How does your social media presence compare to the competition?

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Hootsuite

MAY 17, 2021

Plus, tracking social media KPIs makes reporting back to your boss easier — it’s a reliable way to prove to your supervisors that your social media strategy is working. Keep reading to find out more about different types of social media KPIs and how to track them. What are social media KPIs? Cost per click (CPC).

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Hootsuite

OCTOBER 28, 2019

The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Cost-Per-Click (CPC). Instead, look to your CPC.

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Metrics Social Media CPM CPC 112

Hootsuite

JUNE 28, 2023

Boost traffic and search visibility Sharing high-quality content on social media is a great way to drive traffic to your website. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. across networks Step 6. If not, skip to step 5.

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Social Media HootSuite Marketing Health Care 82

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

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Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now). Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Network specific abbreviations.

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