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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Additionally, tailoring your campaign to each platform’s posting specifications means you’ll have the best chance of your audience actually engaging with you. For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. View this post on Instagram. Be available to chat.

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. With access to a range of metrics, illustrating performance and direct business impact becomes clearer.

Campaign 100
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Instagram and TikTok are among the most popular social shopping platforms. For example, the Instagram Shop tab is dedicated to getting brands and products discovered by target audiences. Instagram shoppable content: Asos.

HootSuite 115
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 134
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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

” Our analytics tool was showing less than 200 people reaching our site when the doors opened yet we were adding between $10,000 and $20,000 per month in recurring revenue. We weren’t offering on-site SEO, or social media management or reputation management or anything like that. Would you like us to send links your way?”

SEO 40