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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

This generation will also number a staggering 2 billion people by 2025. . How Brands Can Appeal to Gen Z and Gen Alpha. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Major brands are experimenting with ways to reach younger audiences on social media platforms.

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Learn the Dos and Don’ts of Writing Effective Email Subject Lines to Increase Your Open Rates.

Koka Sexton

billion by 2025. 64% of small businesses use email marketing to reach customers, and 37% of brands are increasing their email budget​ 1 ​. Almost half of marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes​ 1 ​.

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74 Artificial Intelligence Statistics to Guide Your Marketing Plan

Hootsuite

By 2025, that number is expected to reach 116.9 eMarketer predicts that more than half of all Americans aged 12 to 44 will use generative AI by 2025. Artificial intelligence trust statistics Both brands and consumers have embraced artificial intelligence. More than 100 million people in the U.S. will use generative AI by 2024.