What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.
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