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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

In 2020, this dedication to driving business impact and relentless focus on client satisfaction made the difference between companies going under or adapting to the digital-first era. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%. We can’t wait to see what you cook up in 2021.

Campaign 109
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Facebook turns 17 years old in 2021; Twitter turns 15 not long after. That’s why more than two-thirds of mature organizations agree their social initiatives have prepared their companies for digital transformation.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. — Red Bull (@redbull) September 29, 2021. Every time you create content for your website, search engines take note. — Abby Hamer (@abby_hamer) October 9, 2021. today's PSA ??

Strategy 137
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Do people consider your company a leader in the industry? — Wendy's (@Wendys) July 15, 2021. Posted by Cult Beauty on Wednesday, July 7, 2021. For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for. that sounds good tbh.

SEO 144
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How To Get More Share of Voice on Social Media

Hootsuite

Knowing what is happening in the market and how your company stacks up can help you stay ahead. To understand how your ads are performing, you need to measure your share of voice for paid search. Bell’s annual Let’s Talk campaign positions the telecommunications company as a leader in the global mental health conversation.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198