Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 138

Social Media Committee Organization Survey 138

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. Kudos to Raven Gill and Communicators Group for championing social and supporting clients through challenging times. Always Be Growing.

Campaign 105

Campaign Groups Groups Communities 105

Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. Do people consider your company a leader in the industry? In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels.

SEO 144

SEO Social Media Metrics Sentiment 144

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

Strategy 136

Strategy Tips Review Findability 136

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198