End of contract: How to build a business case for continuing the agency-client relationship
Sprout Social
JUNE 1, 2021
We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Here’s what she had to say: .
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