The Complete Guide to YouTube Ads for Marketers
Hootsuite
JUNE 11, 2020
Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., In 2018, Wells Fargo ran a brand awareness campaign on YouTube that directly acknowledged their recent history of spectacular customer abuse scandals. per 1,000 views). *Or Bumper ads. Connect with story + emotion.
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