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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads?

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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

This number is up from 250 million people in June 2018. Smaller businesses and teams have struggled, citing the cost and time required to build video assets as the primary challenge in using video more ( State of Social Video for 2018 ). In 2018, brands spent over $90 billion dollars on video ads. billion by 2023.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Cost per click (CPC). Dashboard.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

— NASA (@NASA) January 31, 2018. SEM: Search Engine Marketing. Search engine marketing is a method of advertising on the Internet. It involves purchasing ads on search engines to increase website traffic. SEO: Search Engine Optimization. SERP: Search Engine Results Page. CPC: Cost Per Click.