Social Media Strategies Summit

SEPTEMBER 18, 2023

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Ask yourself this.

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Social Media UGC Adwords Influencer 132

Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network.

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Engagement Content Metrics Hashtag 40

agora pulse

APRIL 23, 2020

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. But how can you take advantage of hashtags without adding even more to your team’s workload?

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Hashtag Tools Analytics Influencer 206

Sprout Social

OCTOBER 19, 2016

— Save Your Sole (@saveyoursole) October 11, 2016. In addition to getting more engagement, social media contests are also a great form of lead generation. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

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Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Use them to expand your brand’s social reach (and they might even help you go viral). According to a Stanford University study from 2016, the chances of going viral are one in a million. sproutsocial.

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agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94