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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Was it a hashtag? Website & Mobile App Events. Twitter Analytics Guide. Updated in November 2020.


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Social Media Helping People Understand Climate Change Globally

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Remember that not all emojis show up properly on different mobile devices. Remember back in 2014 when Taco Bell (or rather, Taco Bell’s marketing agency) decided to lobby Unicode Consortium for a taco emoji to be made available for Android and iOS?