How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.