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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible' MoMA is already successful in social media, with 1.6

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How to come up with social media content using feedback from your silent fans

Sprout Social

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Ongoing audience insights.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Is it positive or negative? The Internet is a weird place.

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Can Twitter Help your Online Customer Support and Research Goals

Devumi

Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment. Kai Thrun (@KaiThrun) April 2, 2014. The user hasn’t given Nike a mention, they’ve just used an informal hashtag. Personalizing conversations on Twitter for better online customer support.

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Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Well, that actually happened on American Apparel’s Tumblr page in 2014. Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing.