Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. User-generated content (UGC) isn’t just a time-saver for marketers; it’s amazing for driving sales. GoPro is a master at UGC. Content Curation.

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Social Media Strategy Influencer LinkedIn 240

Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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Social Media Curation UGC Instagram 112

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . And what’s better than a single piece of UGC?

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Instagram UGC Curation Apple 81

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Pinterest touts that it’s ideal to use this feature to create step-by-step guides or curate a collection of products, so keep that in mind if your content already follows this type of strategy.

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Social Media Brands Content Real Estate 121

Sprout Social

NOVEMBER 1, 2016

Pinterest is a great destination for curating valuable content—just ask the Four Seasons. With profiles for its 81 hotels and resorts, the luxury travel brand curates travel, food and lifestyle content for its guests around the world. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines.

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Travel Class Social Media Hotels 40

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. In a 2013 interview with Digiday he explained their Twitter strategy bluntly: “I aim for a mix of useful and completely useless, funny and dead serious, local and global.

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Social Media Management Social Media HootSuite Template 133