Remove 2013 Remove Communities Remove Curation Remove UGC
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Here’s what you need to know about Snapchat Stories.

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A First-Class Guide to Social Media for Travel

Sprout Social

Pinterest is a great destination for curating valuable content—just ask the Four Seasons. With profiles for its 81 hotels and resorts, the luxury travel brand curates travel, food and lifestyle content for its guests around the world. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. GoPro is a master at UGC.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . And what’s better than a single piece of UGC?